A new leadership term has emerged in the business world: 4-Gen Leadership. Executives everywhere are looking for ways to lead four different generations in their teams: the Boomers, Gen Xers, Gen Yers (a.k.a. the Millennials), and Gen Zers. Each generation brings its own perspective that’s been formed by its growth experiences — and by the impact of the internet on how it how it grew up viewing the world.

So what do all leaders need to know to mesh these different generations into one cohesive team?

·      how each generation learns

·      how to help each generation bring its strengths into teams

·      ways to differentiate training to meet the needs of each generation

·      how to recognize and bridge the new digital generation gaps

·      tactics to help Boomers and Gen Xers use technology more effectively

·      how the different generations can lead each other

·      methods for recruiting and retaining Millennials and Gen Zers

·      effective ways to involve Millennials and Gen Zers in decision making

Today’s leaders need to develop a new lens through which to view the generations: a multi-generational lens that helps them bridge the generation gaps. They must transition into 4-Gen Leaders. Mark White’s and Sami Scarpitti’s book, 4-Gen Leadership: Thriving in a Multi-gen Workforce (available in 2024 from the Business Expert Press), will provide answers. Mark and Sami are available now for keynotes, workshops, and to assist with the implementation of online training that helps all generations bring their strengths into a multi-gen workforce.


Mark White and Sami Scarpitti are available now for keynotes, workshops, and to assist in the implementation of online training.